Despite ELFRIEDE’s short history, the band has formed a solid and eager fanbase amongst Japan’s indie rock scene. The initial pressing of their self-released EP –LOVE &- sold out despite only being available at gigs and via their website, and more recently when the group set up a crowdfunding campaign to hijack the streets of Shibuya for a video advertising campaign, they succeed their goal by 229 per cent! The campaign will see their promotional video blast across seven giant screens in Shibuya, from the famous scramble crossing up towards Tower Records (one of the biggest CD shops in the world) as well as on trucks with video screens and speakers on the back.
JPU Records’ edition of real-Ize will feature an extended booklet containing the album’s lyrics and English translations and transliterations and will be released on CD from 3 May 2019. Its digital release will be simultaneous with its Japanese release on 24 April.