Groover and Submithub work much the same way: you pay about $2 or $3 to submit to an individual playlist curator. Soundcampaign works very differently: you select a genre(s) and declare a budget and the system comes up with a shortlist of curators for you which it then sends your track. But it’s much more expensive at about $9 per submission. You cannot target individual playlists with Soundcampaign which makes for a ‘lucky dip’ experience (which I actually quite enjoyed truth be told).
A word also needs to be said that Submithub and Groover appear to use the same types of curators as I recognised some names on both platforms. Submithub is incredibly competitive as the number of artists vastly outnumbers curators. This is why approval rates are lower on these types of service.
Relative success on each platform I submitted the same track 10 times to Submithub, Groover and Soundcampaign:
The cost per stream is my key metric and for that we observe Soundcampaign is the clear winner.
How many streams you get depends on a few things
How many likes the playlist has. More likes means you’ll get more streams
How many songs the playlist has. The more songs means you’ll get less streams
Your position in the playlist. The nearer number 1 you get means more streams
How long you’re on the playlist for. The longer the better. On this note, look out for warning signs your targeted playlist is transient. You’ll see this under the date added column:
This is a red flag. Avoid these playlists.
Some playlists tick all the boxes and some tick none
On Submithub an approval went into a playlist which had over 2000 songs and 44 likes. I went in at position 200+ for only a few days. That playlist referred zero. The caveat here is that some approvals on Submithub are called ‘Shout-outs’ and they are like the curator saying “we really liked your track but we have no more room on our main playlist” or somesuch – a bit like baby Jesus. So you need to watch out for that. All my Submithub approvals were ‘shoutouts’.
On Groover one of the approvals never got added to a playlist. So again, that playlist referred zero.
An approval on Soundcampaign went in at position 50 of a 50 track playlist and was removed a day later. That referred 17 streams.
My best success came with a playlist that had 69k likes and I went in at number 2. This was referring 100 streams per day.
Important update March 14 >>>>>>>>>>>> I ran another song on Soundcampaign and this time the results are depressingly different:
Launched: Feb 21 2021 Cost: $159 Total streams to date: 290 Cost per stream: $0.55
The reason I’m updating the blog post is because of the 7 playlists the track was accepted, thesong has since been removed from 4. Of the other 3, only one has referred any streams yet (3 Streams FML).
To add hilarity, one playlist not only referred zero streams but has since removed the track too! Utterly fuck all use.
So I’d steer a wide berth round Soundcampaign; you just can’t trust the integrity of the playlisters.
The elephant in the room
For all these streams the end goal is more followers and at the very least some ‘saves’ of your track. I can’t pick apart all the data because I don’t have access to it all on Spotify. What I can say is that the big playlist of 69k likes and 100 streams per day I mentioned earlier has unusually poor user retention (23 saves for another song I was promoting) which complicates things yet further: is this a robot playlist I was added to?
In general I observed the ‘save to listener’ rate at around 5-10% which is what seems to be the consensus.
And the number of followers I picked up? Maybe 10.
Key finding Paying for Spotify playlist promotion does not relate to an increase in followers. Do not use it if this is your goal.
Record labels During my research I also ran into a few record labels. One playlist curator ran a label and liked my track. This is a contact I will use in future. Through Groover and Submithub I would sometimes pitch to labels. Often times I would get no response but sometimes they expressed an interest in hearing more. If this happens to you, have solid back up tracks to send them. Don’t link to your generic Spotify account like I did. But whatever, these responses are more contacts for you.
I also ran into a few labels on my travels on Submithubs Hot or Not feature. More on that later.
Pitching to blogs I pitched to a number of blogs on Submithub and got approved by none. I find blogs very competitive and running a blog myself know that the blog has to be a really big hitter for your track to gain some traction. I expect this post to comfortably hit a few thousand views FYI and its these kind of numbers your post needs.
Pitching to Instagram influencers I pitched to a number of influencers of Submithub. If you’re approved, your track will go up as background music to some post about whatever narcissistic nonsense about makeup or how amazing they are. Or as I found out, it won’t go up at all and the influencer is pulling a fast one. Avoid.
In praise of Submithub and its Hot or Not feature For all the competitiveness Submithub has a really nice social component to it. A chat feature lets you share salty tears of despair with other artists and a Hot Or Not function is quite a good way of getting objective feedback on your tracks so you can refine them further.
If you use the Hot Or Not function be prepared for a lot of potentially hurtful comments as the feedback is often anonymous (with thanks to the Submithub community for some of these):
This track was OK until Elmo showed up
Really bad, you need to learn basic rules of making music mate
This track reminds me of Kings of Leon. I hate Kings of Leon
So fair warning. But it’s also a way of forging new contacts since some reviewers let you get in touch with them. I’ve gained a few followers this way.
Another tangential benefit of the Hot or Not function are interactions with labels. Often times you’ll see a label favourably reviewing your track. And sometimes a label will flat out ask you for a track they like (before saying yes, make sure you’re happy with what they offer).
The Hot or Not function also has a chart where the best in the website are listed. I’ve had a track go top 5 before but I wouldn’t hang your coat on it as nothing happened: no labels knocking on my door, no world fame, not even a change in my social media stats. PS don’t try and figure out how the chart is worked out: it’s baffling. All I do know is downvotes kill any chance you have of making the charts.
So there you have my somewhat lengthy discussion on more adventures through music promotion. If this has been an interesting read, maybe you can follow Corserine on Spotify and make this experiment a totally 360 degree recursive loop of artist promotional weirdness?
And I want to know what you thought too. Think I should focus more on forging individual contacts rather than frittering away petty cash on pointless exercises? Sure! Tell me that in the comments!
PS – Fellow Submithub member Cowboy Destroy will have the final say with this video about Barbie Dolls, erm, partying. It’s amazing!
JPU Records is proud to introduce brand new Japanese rock band ELFRIEDE! The quartet will release their debut album “real-Ize” in April, with full details about the band, the album and their music videos are available on the brand new JPU Records website.
ELFRIEDE consists of Ryo Yamabuki (guitar), Rina Hoshino (bass), Yu-yan (drum) and Mikuru (vocal). Ryo has been featured in several of Japan’s top guitar publications, including YOUNG GUITAR and Player magazine and is also a popular cosplay icon with over 100 thousand followers on Twitter. Bass player Rina also has a solo career in jazz fusion and both members have supported bands on stages across Japan. It was from doing this that Ryo and Rina could meet drummer Yu-yan and vocalist Mikuru and complete ELFRIEDE’s electric line-up.
Despite ELFRIEDE’s short history, the band has formed a solid and eager fanbase amongst Japan’s indie rock scene. The initial pressing of their self-released EP –LOVE &- sold out despite only being available at gigs and via their website, and more recently when the group set up a crowdfunding campaign to hijack the streets of Shibuya for a video advertising campaign, they succeed their goal by 229 per cent! The campaign will see their promotional video blast across seven giant screens in Shibuya, from the famous scramble crossing up towards Tower Records (one of the biggest CD shops in the world) as well as on trucks with video screens and speakers on the back.
JPU Records’ edition of real-Ize will feature an extended booklet containing the album’s lyrics and English translations and transliterations and will be released on CD from 3 May 2019. Its digital release will be simultaneous with its Japanese release on 24 April.
Japan’s heavy metal crusaders LOVEBITES follow up their blistering debut album Awakening From Abyss with new mini-album Battle Against Damnation, revealing its track listing, cover art and video to lead track “The Crusade” today – watch it HERE.
The band have partnered with JPU Records for the mini-album’s release on 08 June 2018in North America and Europe, and in Japan on 06 June 2018 via Victor Entertainment. The release is also available for digital pre-order now via iTunes with “The Crusade” as an instant gratification download – get it HERE.
Lead track “The Crusade” sees LOVEBITES – who are nominated “Best New Band” in Metal Hammer’s Golden Gods Awards 2018 – pay their respects to British heavy metal. Their admiration for it deepened further following the band’s appearance at a UK event and their headline performance at The Underworld in Camden in November 2017.
“Break The Wall” is the first song joint-written by miho (bass) and miyako (guitar, keyboard) and is propelled forwards at breakneck speeds through thrash metal riffs and grandiose solos, and features a change of atmosphere midway through before hurtling towards its dramatic finale.
The final two tracks “Above The Black Sea” and “Under The Red Sky” share similar names and themes. The former written by miyako, the latter by LIGHT BRINGER keyboard player Mao, both tracks see the classically trained pianists pen a metal-themed love letter to the works of Sergei Rachmaninoff, a composer from the Russian empire of the late Romantic period and inspirer of metal today.
Bass-player miho and vocalist asami comment on the themes and title of the mini-album;
“Humanity is faced with battles on a daily basis. Each person has their own fight, whether it’s illness, time, solitude, war or something else they have to face.” (miho)
“However, we consider that humanity’s most serious adversary is its own destiny. Sometimes it’s essential to defy the fate bestowed from the heavens. Battle Against Damnation depicts such a fight.” (asami).
Skilful engineers Mikko Karmila and Mika Jussila of Finland’s legendary Finnvox Studiosonce again return for mixing and mastering duties on all tracks. Similarly, the cover illustration is handled once again by David Lopez Gómez and Carlos Vicente León, the Spanish team behind LOVEBITE’s debut album cover art and German heavy metal band HELLOWEEN’s best album SWEET SEDUCTIONS.
LOVEBITES will appear at two of Europe’s biggest metal festivals this summer, appearing at Wacken Open Air on 04 August, the same day as HELLOWEEN, ARCH ENEMY and DIMMU BORGIR; and Bloodstock Open Air on 10 August alongside JUDAS PRIEST, EMPEROR and KAMELOT. The band will also tour Japan with ANTHEM as part of the Headstrong Festival 2018 and performed at the Vans Warped Tour Japan last month.
Backed by a live orchestra, Yoshiki was invited to perform the closing song at TV Asahi’s “Music Station Ultra Fes 2017″ on Monday, September 18th. Playing a special arrangement of the X Japan masterpiece, “Forever Love ‘Life, Death, and Love…’ Piano with Orchestra Version”, which was prepared specifically for this day, Yoshiki brought an emotional finale to the 10-hour long special program which featured a total of 57 artists.
Marking the first time an instrumental piece without vocals had ever closed the special television event, Yoshiki’s first musical performance on television since his surgery had received a lot of media attention since its announcement. He appeared on stage without his neck brace, showing the painful scars from his surgery four months ago.
As he performed on the TV Asahi stage, a powerful montage of images — Yoshiki flying around the world, his energetic drumming, the deaths of his band members, his own neck surgery, his career with X Japan, and his personal history — played in the background, triggering comments on social media such as “I have goosebumps… riveting”, “Yoshiki is so amazing!”, and “I can’t stop crying” as fans expressed their awe and praise for the elegant musical presentation which climaxed in a shower of rose petals.
Afterward, Yoshiki returned immediately to Los Angeles to work on the final touches of the soon-to-be-released X Japan album. Later, in October, he is scheduled to tour a total of 10 countries to promote the European theatrical premieres of the award-winning documentary film, We Are X.
After the television performance, Yoshiki commented: “I still have sharp pain in my neck, but as my doctor said, moving forward is a part of rehab. I’m thankful for the opportunity I was given. And I want to thank the fans who are always supporting me.”
Yoshiki European Theatrical Tour 2017
October 12 – Berlin, Germany October 14 – Florence, Italy October 15 – Vienna, Austria October 16 – Amsterdam, Holland October 17 – Oslo, Norway October 18 – Helsinki, Finland October 19 – Stockholm, Sweden October 20 – London, UK October 21 – Reykjavik, Iceland October 24 – Paris, France
I first came across Australian guitarist Tommy Emmanuel about four years ago learning about Travis picking (a form of fingerstyle playing). And ever since I wondered what it would be like to see the great man in person because -and this is not hyperbole- numerous Youtube videos suggest he’s something quite special.
When I remarked to my girlfriend “ooh look, Tommy Emmanuel is playing Glasgow Royal Concert Hall on Monday January 23” she was all like “I can take a hint, let’s grab some tickets and head along”. And so it came to pass I spent just over 100 minutes in the company of one of the best musicians I’ve ever had the pleasure of seeing live. Continue reading →
Recently Mental Hamster ran a top ten BABYMETAL tracks OF ALL TIME!!!!!!! and over here at Najinsan I was all like “Eh? That looks like they’ve cobbled together ten tracks at random as a simple exercise in clickbait” and then I was all like “I bet I can make a better list simply by putting in one extra song and suffixing with MORE HYPERBOLE!
Brilliant new vocal hero Amatsuki will unleash his second major album Hakoniwa Dramatic in Europe from 29 July courtesy of JPU Records. The Japanese star, who first began posting cover songs on video sharing websites a few years, has now accumulated more than half a million followers on Twitter, was awarded “Breakthrough Artist 2015” by NHK World’s English language music show J-MELO, and has already topped the charts of Japan with his first live DVD and original songs.
Outside of Japan, Amatsuki fever is already hotting up with millions of hits and comments flooding his YouTube channel from overseas. Due to popular demand, earlier this year Amatsuki was invited to perform in front of thousands of people at MCM London Comic Con, the biggest event of its kind in Europe, and third biggest globally. There, he gained many new fans and sold hundreds of CDs before running out of stock entirely.
Highly influenced by Japanese pop culture, particularly anime, video game and vocaloid – a music phenomenon that has swept Japan involving synthetic vocals and virtual pop icons – Amatsuki’s music packs a powerful dose of energy, charm and imagination that’s resulted in him winning fans the world over, regardless of language barriers.
Hakoniwa Dramatic is Amatsuki’s second full length album since joining Japan’s massive King Records, and consists of 13 original tracks. Several videos from the album have also been uploaded to YouTube and experienced more than a million hits, including latest video Nagareboshi.